A complete map of the site is generated and each page is reviewed to determine whether the content on that page should be retained, updated or discarded. At the end of that review, we look at where the gaps are. What’s missing that needs to be added in order for your site’s goal to be met?

Based on the content to be offered, and the audiences and site goals identified, we’ll create a logical structure for the site that makes navigation and task completion as simple and clear as possible. Think of this step as creating the various “buckets” into which all of the site’s content will be poured.

If the content audit uncovered sections of the site where outdated content needs to be updated or if it identified gaps where new content needs to be written from scratch, this is the point at which both of those things will be done.

The analysis of audience tasks will inform decisions about dynamic elements required for the site. Custom programming involving database construction and interactive forms will begin at this point.

Based on feedback collected during the client interview and the content assembled in subsequent steps, a draft site is constructed on a development server. The draft site is used to complete a “test drive” where any necessary adjustments are identified.

When your organization’s decision maker has officially approved the site, you’re ready to go live.